Founded on December 21th, 2021, Mustang was born as a wild, free and alluring horse, who was on his journey to discover his true ego. We recount real-life story with great inspiration from them, but from a different perspective. mustangdotcom was built with a mission of providing our customers understanding, sharing and companionship on our journey.

Since 2024, we have an evolution of approaching the storyline. From now on, Mustang will take a route on discovering and conquering his fashion dream. The story is now a part of our founder’s diary. Every single Vol. is a chapter of his journey in building a fashion brand.

By writing down every single moment and emotion that Mustang has been through in our diary, we hope to connect to our customers and share all the joy and tears in a long way chasing a dream. Nevertheless, we don’t write this book alone, each mustangdotcom’s product has a different story behind. Therefore, our customers are cordially invited to read and be the next storytellers to carry on our tales.