APPENDIX 5.2

WORK OBSESSION.

PRE-FALL 2024.

Photography.  Thu Hoang

Creative Direction. Thanh Nguyen

Model. Le Hoang Long

Styling. Thanh Nguyen

Lighting. Minh Nguyen

Pattern making is one of my favorite parts during producing a new collection. I simply adore the idea that it is not just about the design, but also about the fit. Making pattern is another creative process I use to add finishing touches to the products.

Tailor. extraordinary human-beings. Even at their most worn-out, they managed to manufacture the finest products.

Sometimes, when I didn’t finish my work before going to bed, I experienced sleepwalking. One night, I woke up in my sleep, wrapped the blanket around my brother and began to drape a jacket. The other time, I unconsciously jumped out of bed and went to a sewing machine to finish stitching my shirt.

Most of the time, I would carry on my thoughts and complete my task while dreaming.

There was a time when I had a major fear of designing. After a long time of doing freelance design for other fashion firms,  I was unsure about my true style. My mind was a blank whenever I sat down and began sketching. I therefore spent day after day staring at my sketchbook but none of those sketches could satisfy me

Photography.  An Lam

Creative Direction. Thanh Nguyen

Model. Le Hoang Long

Make-Up.  Vo Minh Luan

Styling. Thanh Nguyen

Lighting. Tan Phat Bui

Location. Hello Studio

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